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Positive Luxury

Powered by Positive Luxury, the Butterfly Mark is awarded to luxury lifestyle brands that take pride in their craftsmanship, service and design, whilst protecting our planet and its resources. With the help of an experienced sustainability council and external institutional partners, Positive Luxury has designed a robust assessment process that evaluates companies across the following five areas: social framework, environmental framework, philanthropy and innovation. To be awarded, brands must response positively to a minimum of 80% of the questions.

chartwellandg has been awarded the Butterfly Mark for our commitment to, but not limited to, manufacturing locally from responsible and verified sources, preserving and nurturing artisanal skills and craftsmanship and ensuring recycling is embedded in packaging. Companies within the trusted positive luxury community are required to re-apply on a yearly basis. The Butterfly Mark offers wordless reassurance that chartwellandg is a brand to trust.